The marketing industry is full of content ideas; ask anybody selling marketing services what kinds of content you should create, and you probably won’t be able to get them to shut up about it! But most of these lists of ideas don’t tell you WHY you should use a particular…

At its most basic, this is what I do for small businesses: I help them create a digital content strategy that will get them closer to their business goals. But before you’re ready to work with someone to create a digital content strategy for your business, you may have some…

I often talk about the benefits of high quality content over a high quantity of content. But what we don’t always talk about is the time it can take to craft high quality content. And I’m actually not even talking about the time to write the blog post, record the…

I’m still trying to figure out the lure of Clubhouse, the newest social media app to take the zeitgeist by storm, and so far, what I’ve come up with, is FOMO. Now, please don’t get me wrong, I’m seeing people I admire and trust extolling the virtues of Clubhouse: that…

I witnessed a conversation happening between two dear friends of mine recently. Both are coaches and course creators, and both were just finishing up launches of their latest things. One lamented that she was seeing a lot of unsubscribes lately and the other agreed. “It’s reminding me that list building…

At an event I attended recently, Greg Hickman shared what he called a Growth Ladder. It’s basically a chart of the problems, areas of focus, and team size for businesses at different levels. What I found most interesting about this chart was seeing how certain marketing services fit in at…

Here are the cold hard facts: Most small businesses aren’t using their email newsletter to their best advantage. If we take a stroll down memory lane, we might remember that way back in the dear dead days of early websites and blogging, email newsletters — and blogs themselves — were…

My mind has been focused a lot lately on how to attract and entice higher-end businesses to my business. …