Feb 22The Case for Creating Long-Form Content in Your BusinessI’ve been doing this online business thing for more than ten years now, and if I had a nickel for every time I’ve heard “blogging is dead” I could swim in them like Scrooge McDuck by now. But it’s never actually been true, and it’s even less true today. Blogging…Content Strategy13 min readContent Strategy13 min read
Jan 20A 6 Types of Content that will Make You Money in 2023The marketing industry is full of content ideas; ask anybody selling marketing services what kinds of content you should create, and you probably won’t be able to get them to shut up about it! But most of these lists of ideas don’t tell you WHY you should use a particular…Content Strategy17 min readContent Strategy17 min read
Jan 26, 2022How to Create A Digital Content Strategy for Your Small BusinessAt its most basic, this is what I do for small businesses: I help them create a digital content strategy that will get them closer to their business goals. But before you’re ready to work with someone to create a digital content strategy for your business, you may have some…Contentmarketingstrategy10 min readContentmarketingstrategy10 min read
Mar 17, 2021The Vital Ingredient We’re Missing to Create Quality ContentI often talk about the benefits of high quality content over a high quantity of content. But what we don’t always talk about is the time it can take to craft high quality content. And I’m actually not even talking about the time to write the blog post, record the…Thought Leadership5 min readThought Leadership5 min read
Jan 11, 2021The Unbearable FOMO of ClubhouseI’m still trying to figure out the lure of Clubhouse, the newest social media app to take the zeitgeist by storm, and so far, what I’ve come up with, is FOMO. Now, please don’t get me wrong, I’m seeing people I admire and trust extolling the virtues of Clubhouse: that…Clubhouse6 min readClubhouse6 min read
Nov 9, 2020How to Make List Building Less ExhaustingI witnessed a conversation happening between two dear friends of mine recently. Both are coaches and course creators, and both were just finishing up launches of their latest things. One lamented that she was seeing a lot of unsubscribes lately and the other agreed. “It’s reminding me that list building…Marketing7 min readMarketing7 min read
Jan 24, 2020Content Considerations for Each Stage of BusinessAt an event I attended recently, Greg Hickman shared what he called a Growth Ladder. It’s basically a chart of the problems, areas of focus, and team size for businesses at different levels. What I found most interesting about this chart was seeing how certain marketing services fit in at…Marketing6 min readMarketing6 min read
Published inThe Startup·Oct 9, 2019Member-onlyAre You Leading or Following with Your Marketing?I’ve been hearing whispers lately in the internet marketing space… People don’t want to say it out loud, but they’re whispering to each other that their launches aren’t going as well as they’d planned… Their webinars aren’t converting the way they used to… Their ad costs have gone way up…Marketing6 min readMarketing6 min read
May 2, 2019What’s the Value of Your e-Newsletter?Here are the cold hard facts: Most small businesses aren’t using their email newsletter to their best advantage. If we take a stroll down memory lane, we might remember that way back in the dear dead days of early websites and blogging, email newsletters — and blogs themselves — were…Email Marketing6 min readEmail Marketing6 min read
Feb 28, 2018Are Opt-In Freebies Dead?My mind has been focused a lot lately on how to attract and entice higher-end businesses to my business. …Marketing4 min readMarketing4 min read