I often talk about the benefits of high quality content over a high quantity of content. But what we don’t always talk about is the time it can take to craft high quality content. And I’m actually not even talking about the time to write the blog post, record the…

I’m still trying to figure out the lure of Clubhouse, the newest social media app to take the zeitgeist by storm, and so far, what I’ve come up with, is FOMO. Now, please don’t get me wrong, I’m seeing people I admire and trust extolling the virtues of Clubhouse: that…

I witnessed a conversation happening between two dear friends of mine recently. Both are coaches and course creators, and both were just finishing up launches of their latest things. One lamented that she was seeing a lot of unsubscribes lately and the other agreed. “It’s reminding me that list building…

At an event I attended recently, Greg Hickman shared what he called a Growth Ladder. It’s basically a chart of the problems, areas of focus, and team size for businesses at different levels. What I found most interesting about this chart was seeing how certain marketing services fit in at…

Here are the cold hard facts: Most small businesses aren’t using their email newsletter to their best advantage. If we take a stroll down memory lane, we might remember that way back in the dear dead days of early websites and blogging, email newsletters — and blogs themselves — were…

My mind has been focused a lot lately on how to attract and entice higher-end businesses to my business. …

I am naturally a teacher. I like to share what I know. I like to help people. It’s in my nature. So it’s no surprise that I’ve written a LOT of how-to posts on my business blog and on my other blogs in my life. A. Lot. For a while…

There are few constants on the internet… …but a few things you can know for sure. Today, I’m going to pull an Oprah on you and tell you ten things I know for sure about Internet marketing: 1. Mass marketing is on a downward trend — personalization is in. Companies that have been around for a while — I’m talking your Coca-Colas and your Procters and Gamble — have…