Jan 26How to Create A Digital Content Strategy for Your Small BusinessAt its most basic, this is what I do for small businesses: I help them create a digital content strategy that will get them closer to their business goals. But before you’re ready to work with someone to create a digital content strategy for your business, you may have some…Contentmarketingstrategy10 min read
Mar 17, 2021The Vital Ingredient We’re Missing to Create Quality ContentI often talk about the benefits of high quality content over a high quantity of content. But what we don’t always talk about is the time it can take to craft high quality content. And I’m actually not even talking about the time to write the blog post, record the…Thought Leadership5 min read
Jan 11, 2021The Unbearable FOMO of ClubhouseI’m still trying to figure out the lure of Clubhouse, the newest social media app to take the zeitgeist by storm, and so far, what I’ve come up with, is FOMO. Now, please don’t get me wrong, I’m seeing people I admire and trust extolling the virtues of Clubhouse: that…Clubhouse6 min read
Nov 9, 2020How to Make List Building Less ExhaustingI witnessed a conversation happening between two dear friends of mine recently. Both are coaches and course creators, and both were just finishing up launches of their latest things. One lamented that she was seeing a lot of unsubscribes lately and the other agreed. “It’s reminding me that list building…Marketing7 min read
Jan 24, 2020Content Considerations for Each Stage of BusinessAt an event I attended recently, Greg Hickman shared what he called a Growth Ladder. It’s basically a chart of the problems, areas of focus, and team size for businesses at different levels. What I found most interesting about this chart was seeing how certain marketing services fit in at…Marketing6 min read
Published in The Startup·Oct 9, 2019Are You Leading or Following with Your Marketing?I’ve been hearing whispers lately in the internet marketing space… People don’t want to say it out loud, but they’re whispering to each other that their launches aren’t going as well as they’d planned… Their webinars aren’t converting the way they used to… Their ad costs have gone way up…Marketing6 min read
May 2, 2019What’s the Value of Your e-Newsletter?Here are the cold hard facts: Most small businesses aren’t using their email newsletter to their best advantage. If we take a stroll down memory lane, we might remember that way back in the dear dead days of early websites and blogging, email newsletters — and blogs themselves — were…Email Marketing6 min read
Feb 28, 2018Are Opt-In Freebies Dead?My mind has been focused a lot lately on how to attract and entice higher-end businesses to my business. …Marketing4 min read
Jan 30, 2018You Should (Probably) Stop Writing How-To Blog Posts for Your BusinessI am naturally a teacher. I like to share what I know. I like to help people. It’s in my nature. So it’s no surprise that I’ve written a LOT of how-to posts on my business blog and on my other blogs in my life. A. Lot. For a while…Content Marketing5 min read
Published in What Works·Nov 14, 201710 Things I Know About Internet MarketingThere are few constants on the internet… …but a few things you can know for sure. Today, I’m going to pull an Oprah on you and tell you ten things I know for sure about Internet marketing: 1. Mass marketing is on a downward trend — personalization is in. Companies that have been around for a while — I’m talking your Coca-Colas and your Procters and Gamble — have…Content Marketing7 min read