How to Create A Digital Content Strategy for Your Small Business

A black and white image of physical chess pieces sitting on a digital chess board. A red box is superimposed over the photo with the text, “How to create a digital content strategy for your small business.” The Content Direction Agency logo is superimposed over the bottom right corner.

WHAT IS A DIGITAL CONTENT STRATEGY?

  • SEO
  • podcasting
  • long-form videos on YouTube
  • short-form videos on social media
  • social media posts
  • live videos on social media
  • challenges, summits, and events
  • webinars
  • email newsletters
  • hashtags
  • partnerships
  • advertising

HOW TO CREATE A DIGITAL CONTENT STRATEGY FOR YOUR SMALL BUSINESS:

1. KNOW YOUR GOALS.

2. CHOOSE THE DISCOVERY CHANNEL FOR YOUR DIGITAL CONTENT STRATEGY

  • Search engine optimization (SEO)
  • advertising
  • partnerships
  • publicity (including traditional media, guest blogging, podcast interviews, etc.)
  • hashtag strategy

3. DEFINE YOUR NURTURE CHANNELS FOR YOUR DIGITAL CONTENT STRATEGY AND CHOOSE YOUR POWER PLATFORM

  • social media
  • blogs
  • podcasts
  • email newsletters
  • videos (long and short)

4. CHOOSE YOUR POWER PLATFORM CONTENT TOPICS STRATEGICALLY

5. CREATE YOUR DISTRIBUTION PLAN.

  1. A content calendar (see step 4 above!)
  2. A brand voice style guide
  3. And a clear content workflow and standard operating procedure

6. TEST, MEASURE, AND ITERATE

  • how many new people you add to your audience across various channels
  • email open and click thru rates
  • conversion rates for your sales pages or sales conversations
  • engagement on your nurture channels

NEED HELP CREATING A DIGITAL CONTENT STRATEGY FOR YOUR SMALL BUSINESS?

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What if you didn’t have to worry about your content EVER again? Content marketing strategy and implementation to make that dream reality. lacyboggs.com

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Lacy Boggs

Lacy Boggs

What if you didn’t have to worry about your content EVER again? Content marketing strategy and implementation to make that dream reality. lacyboggs.com

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